SLAYGROUND
Independent horror release concept
Independent / Not commissioned
Vancouver, Canada / 2026
Culture / Creators / Experiences / Distribution
Independent concept study by Sande International. Not commissioned by or affiliated with the rights holder, distributor or named partners.
The property
How could a horror release become a shared experience before audiences enter a theater?
The cultural opportunity
Horror communities already gather around anticipation, discovery and the thrill of a collective experience.
The idea
Turn an immersive venue into the social life of a release: a place to enter the story, not simply watch it.
The experience
A proposed creator-first preview, immersive venue integration, cultural partnership and screening, with dedicated content capture.
The network
A proposed network of horror-focused creators, film commentators and local cultural voices, selected for audience relevance. No creators or partners have been engaged for this independent study.
The distribution
A proposed release-week sequence of creator storytelling, social-native edits and selective paid amplification.
The potential
The potential is a release that audiences can enter before they see it: creator participation, a place within the story, and content designed to travel beyond the room. This is a proposed cultural system, not a produced campaign. No campaign results are claimed.
Independent concept developed for Sande International. Visuals are illustrative, AI-generated treatments.